Hainan Airlines advertising
Hainan Airlines Advertising
Established in 1993, Hainan Airlines enjoys a good reputation both in China and in the globe. Operating safely for 29 consecutive years, Hainan Airlines and its holding subsidiaries open nearly 1,800 domestic and international routes covering Asia, Europe, Africa, North America and Oceania, and navigating to 30 overseas cities. Therefore, with the influence of Hainan Airlines inflight advertising, advertisers can influence a great number of audience all around the world featuring upper class, high income and high consumption. Hainan Airlines advertising media include Hainan Airlines static and digital advertising forms. Hainan Airlines offers various types of advertising forms including Hainan Airlines inflight magazine advertising, Hainan Airlines inflight TV/video advertising, Hainan Airlines boarding pass advertising, Hainan Airlines inflight headrest cover advertising and Hainan Airlines airplane wrap advertising among other Hainan Airlines inflight advertising forms.
Hainan Airlines Aircraft Types:
B787, A350, A330, B737, B787, A350, A330, B737
Hainan Airlines Inflight Magazine Advertising:
Magazine Name: High Above
Number of Issues: 12/year
Language: Chinese and English
Airline Companies Distributed:16
Readership per month: 11.5 million
Trim Size: 291x216 mm
Bleed Size: 285x210 mm
Publishing Date: 1st of each month
Distribution Channel: All flights of Hainan Airlines
Distribution Location: inside seat pockets of all flights
Hainan Airlines Boarding Pass Advertising:
Distributed Airports: Beijing Capital International Airport
Haikou Meilan International Airport
Taiyuan Wusu International Airport
Xi’an Xianyang International Airport
Guangzhou Baiyun International Airport
Urumqi Diwopu International Airport
Hangzhou International Airport
Advertisement Location: on the back of the boarding pass
Advertisement Printing Technique: rotary printing
Price: 10 yuan/borading pass
Hainan Airlines Inflight TV/Screen/Video Advertising:
Displayed Media: AVOD TV
Advertisement Location: at the seat back
Number of Aircraft Distributed: 80
Number of Audience: 2.9 million per month
Advertisement Duration: from 5 seconds to 45 seconds
Price: Price varies for different durations, forms and media
Displayed Media: Overhead TV
Advertisement Location: hanging over the ceiling
Number of Aircraft Distributed: 180
Number of flights Distributed: 29,600 per month
Number of Audience: 4 million per month
Advertisement Duration: from 15 seconds to 30 seconds
Price: Price varies for different durations, forms and media
Hainan Airlines Inflight Headrest Cover/Seat back Cover Advertising:
Advertisement Location: on the headrest cover
Advertisement Size: 220mmx210mm
Advertisement Printing Technique: four-color printing
Advertisement Material: non-woven fiber cloth
Hainan Airlines Inflight Overhead Bin Advertising:
Advertisement Location: on the surface of overhead bin
Advertisement Printing Technique: full-color printing
Advertisement Material: 3M
Price: varies for sizes of advertisement and types of aircraft
Hainan Airlines Inflight Tray Table Advertising:
Advertisement Location: on the surface or back of tray table
Advertisement in Aircraft: B730, A320, E190
Hainan Airlines Inflight Waxed Paper Cup Advertising:
Advertisement Location: on the exterior of waxed paper cup
Advertisement in Aircraft: All types of aircraft
Price: 10 yuan/cup
Hainan Airlines Airplane Wrap Advertising:
Types of Aircraft: B787, A350, A330, B737
Advertisement Location: on the exterior of the airplane
Size of Advertisement: determined by the advertisement
Advertisement Printing Technique: colored spray (entire branding)/Placard(partial branding)
Price: varies for sizes of advertisement and types of aircraft
Hainan Airlines Cabin Marketing Events Advertising:
Activity Type: marketing events
Activity Duration: 20 minutes to 30 minutes
Price: varies for different events and aircraft types
Hainan Airlines VIP Lounge Advertising:
Advertisement Location: VIP lounge
Display Method: in the form of display booth, leaflets, or broadcast on screens/videos
Distributed Airports: Beijing Capital International Airport
Haikou Meilan International Airport
Taiyuan Wusu International Airport
Xi’an Xianyang International Airport
Guangzhou Baiyun International Airport
Urumqi Diwopu International Airport
Hangzhou International Airport
Price: varies for airport locations and types of advertisement