China Eastern Airlines Advertising
CHINA EASTERN AIRLINES Advertising
Introduction about CHINA EASTERN AIRLINES
CHINA EASTERN AIRLINES or CEAH is among China’s three major air transportation groups. First established in 1957 in Shanghai, CHINA EASTERN AIRLINES has evolved into a major aviation industry group with an integrated service system focusing on multiple business in relation to aviation transportation.
Currently, it operates a fleet of over 600 aircraft with an average age of less than 5.5 years, being one of the youngest fleets in major airlines in the world. As a member of the SkyTeam Alliance, CEA serves over 100 million passengers globally with its airlines covering 177 countries and reaching 1,052 destinations, which ranks 7th in the world.
A319 Aircraft: 35
A320 Aircraft: 204
A321 Aircraft: 77
A330 Aircraft: 28
B737 Aircraft: 257
CHINA EASTERN AIRLINES In-flight Magazine Advertising:
Magazine name: Connections
Number of Issues Per Year: 12
Language: Chinese and English
Monthly Readership: 8.2 million
Circulation Volume: 360,000
Bleed Size: 210×261 mm
Publishing Date: the first day of each month
Distribution: inside seat pockets of all flights
CHINA EASTERN AIRLINES Tray table Advertising:
Advertisement Location: at the back of the chair
Size of Advertisement: 200mm×80mm
Advertisement Printing Technique: 3M Four-Color Printing
Price: 200,000 yuan/plane/year (for plane with more than 200 seats)
150,000 yuan/plane/year (for plane with less than 200 seats)
CHINA EASTERN AIRLINES Boarding Pass Advertising:
Distributed Airports: Shanghai Hongqiao International Airport
Shanghai Pudong International Airport
Beijing Capital International Airport
Hangzhou International Airport
Qingdao Liuting International Airport
Wuhan Tianhe International Airport
Xi'an Xianyang International Airport
Nanjing Lukou International Airport
Sunan Shuofang International Airport
Ningbo Lishe International Airport
Kunming Changshui International Airport
Advertisement Location: on the back of the boarding pass
Size of Advertisement: 203.2mm×82mm
Advertisement Printing Technique: rotary printing
Price: 1.5 yuan/piece
CHINA EASTERN AIRLINES Boarding Pass Folder Advertising:
Advertisement Location: on the boarding pass folder
Distributed Airports: Shanghai Hongqiao International Airport
Shanghai Pudong International Airport
Price: 5.5 yuan/piece
CHINA EASTERN AIRLINES Headrest Cover Advertising:
Advertisement Location: on the headrest
Size of Advertisement: 120mm×180mm
Advertisement Printing Technique: four color printing
Advertisement Material: non-woven fiber cloth
Price: 250,000 yuan/plane/year (for plane with more than 200 seats)
250,000 yuan/plane/year (for plane with less than 200 seats)
CHINA EASTERN AIRLINES Airplane wrap advertising：
Entire branding: airplane with more than 200 seats, 24million (yuan)/plane/year
airplane with less than 200 seats, 20million (yuan)/plane/year
Partial branding applied to all airplane , 8million (yuan)/plane/year
Advertisement Location: on the exterior of airplane
Size of Advertisement: varies form different ad types
Advertisement Printing Technique: colored spray (entire branding)/Placard(partial branding)
CHINA EASTERN AIRLINES Airport VIP lounge Advertising:
Advertisement Location: Airport VIP lounge
Display Method: broadcast on screens
Distributed Airports: Shanghai Hongqiao International Airport
Shanghai Pudong International Airport
Beijing Capital International Airport
Hangzhou International Airport
Qingdao Liuting International Airport
Wuhan Tianhe International Airport
Xi'an Xianyang International Airport
Hefei Xinqiao International Airport
Nanchang Changbei International Airport
Jinan Yaoqiang International Airport
Taiyuan Wusu International Airport