China Southern Airlines Advertising

China Southern Airlines Advertising
 

Owning the largest fleet and most extensive route network, China Southern Airlines is one of the leading
airlines worldwide with a topranking passenger capacity. According to IATA, China Southern Airlines’
aircraft fleet size ranks 1st in Asia and 3rd in the world. Basing in more than 20 cities, China Southern
Airlines reach 224 destination cities and regions by over 850 aircraft and 1000 routes. Such massive fleet
and passenger capacity enable China Southern Airlines to transport 150 million passengers per year
effectively and safely.
China Southern Airlines advertising attracts advertisers with its renown in the aviation industry and as a
large number of audience, namely regular passengers of China Southern Airlines flights. China Southern
Airlines advertising features varied options such as China Southern Airlines inflight magazine advertising,
China Southern Airlines inflight TV/screens advertising, China Southern Airlines boarding pass advertising,
China Southern Airlines tray table advertising, China Southern Airlines headrest cover advertising and
China Southern Airlines airplane wrap advertising.
 
 
 
 
 
China Southern Airlines Aircraft Types:
 
A319 , A320, A321, A330, A380, B737, B747, B777, B787
 
 
 
China Southern Airlines Inflight Magazine Advertising:
 
 
Gateway Inflight Magazine Advertising
Magazine Name: Gateway
Number of Issues: 12/year
Language: Chinese and English
Readership per Issue: 10,000,000+
Bleed Size: 210×278 mm
Advertisement Printing Technique: Four-Color Printing
Publishing Date: 1st of each month
 
Distribution Channel: all flights of China Southern Airlines
 
 
 
Nihao Inflight Magazine Advertising
Magazine Name: Nihao  
Number of Issues: 12/year
Language: Chinese and English
Readership per Issue: 10,000,000+ 
Bleed Size: 210×278 mm
Advertisement Printing Technique: Four-Color Printing
Publishing Date: 15th of each month
Distribution Channel: all flights of China Southern Airlines
 
 
 
China Southern Airlines Boarding Pass Advertising:
 
 
Distributed Airports: Shenzhen Baoan International Airport, Beijing Capital International Airport, 
                                 Beijing Daxing International Airport Guangzhou Baiyun International Airport,
                                 Shanghai Hongqiao International Airport, Shanghai Pudong International Airport,
                                 Urumchi Diwobao International Airport, Shenyang Taoxian International Airport,
                                 Dalian Zhoushuizi International Airport, Changchun Longjia  Airport,
                                 Harbin Taiping International Airport, Guiyang Longdongbao International Airport,
                                 Zhuhai Airport, Changsha Huanghua International Airport,
                                 Sanya Phoenix International Airport, Changsha Huanghua International Airport,
                                 Haikou Meilan International Airport, Jieyang Chaoshan International Airport,
                                 Wuhan Tianhe International Airport, Zhengzhou Xinzheng International Airport,
                                 Chongqing Jiangbei International Airport
Advertisement Location: on the back of the boarding pass 
Advertisement Size: 203.2mm×82mm
Advertisement Printing Technique: rotary printing
Price: 1.5 yuan/boarding pass
Least Printing Number: 1,000,000
 
 
 
 
China Southern Airlines Inflight Tray Table Advertising:
Advertisement Location: on the tray table in front of the seat 
Advertisement Size: 280mm×70mm (tables without cup tray) 
                                 230mm×70mm (tables with cup tray)
Advertisement Printing Technique: 3M Four-Color Printing
Price: 2,500 yuan/seat/year
 
 
 
China Southern Airlines Inflight Headrest Cover/Seat back Cover Advertising:
 
 
Advertisement Location: on the headrest cover 
Advertisement Size: from 100mm×200mm to 130mm×200mm
Advertisement Printing Technique: four color printing
Advertisement Material: non-woven fiber cloth
Price: 3,080 yuan/seat/year
 
 
 
China Southern Airlines Inflight TV/Inflight Screen/Video Advertising:
 
 
Advertisement Location: at the seat back or over the cabin roof 
Displayed Media: AVOD TV at the seat back/Overhead TV hanging over the roof
Advertisement Duration: 30 seconds/15 seconds/5 second per display
Price: price varies for different durations and media
 
 
 
China Southern Airlines VIP Room/Lounge Digital Signage/Digital Display Board/Digital Billboard Advertising:
 
 
Advertisement Artwork Size: 1080dpi×1920dpi for 2K
                                              2160dpi×3840dpi for 4K
Audience per Day: more than 25,000 Sky Perl Club members and first- and business-class passengers
Price: pice varies for different cities
 
 
 
 
China Southern Airlines Airplane Wrap Advertising:
 
 
Entire branding: 25 million yuan/plane/year applied to wide-body aircraft, including A330/B77
                          15 million yuan/plane/year applied to narrow-body aircraft, including A319/A320/A321/B737/E190
Advertisement Location: on the exterior of the airplane
Advertisement Size: determined by the advertisement 
Advertisement Printing Technique: colored spray (entire branding)
 
 
 
China Southern Airlines Shenzhen Airport Boarding Stairs/Airstair/Jet Bridge Advertising:
 
 
Advertisement Location: on both sides of handrails
Advertisement Size: 4000mm×1000mm/side
Advertised Airport: Shenzhen Baoan International Airport
Price: dependent on the number of bridges
 
 
 
China Southern Airlines Shenzhen Airport Shuttle Bus Handle/Handrail Advertising:
 
 
Advertisement Location: on each side of the handle/handrail
Advertisement Size: 168mm×88 mm
Vehicle Type: Type A bus (50 handles/bus)
Type B bus (30 handlers/bus)
Advertised Airport: Shenzhen Baoan International Airport
Price: price varies for diferent bus type