Inflight TV Advertising
Inflight TV advertising, namely inflight screen advertising or seat back video advertising, refers to posting in-flight advertisements on the TV during flights. This means of inflight advertising is becoming popular since passengers nowadays enjoy TV entertainment while travelling by air. There are two types available for In-flight TV advertising: Overhead TV is the television hanging beneath the baggage shelf, to which the channels cannot be selected by individuals; AVOD TV, namely seat back video, often located on the seat back, applies the system of Video-On-Demand System which provides travelers private entertainment experience. Seat back video/screen advertisement stays within the radius of passengers' sight all the time, which attracts advertisers to choose inflight TV advertising.
Airlines available for inflight TV advertising, or seat back video/sreen advertising, include Air China, China Eastern Airlines, China Southern Airlines, Hainan Airlines, Sichuan Airlines, Shanghai Airlines, Shandong Airlines, Spring Airlines,Lucky Air.
China Eastern Airlines Inflight TV Advertising:
Overhead TV
Quantity of Aircraft: 235
Quantity of TV: 5,040
Viewer Quantity: 3,941,280
Location: under the baggage shelf
Display Duration: 1 month
AVOD TV
Quantity of Aircraft: 204
Quantity of TV: 17,110
Viewer Quantity: 3,357,387
Location: at the back of the seat
Display Duration: 1 month
China Sorthern Airlines In-flight TV Advertising:
Overhead TV
Quantity of Aircraft:231
Quantity of TV: 4,702
Viewer Quantity: 3,426,563
Location: under the baggage shelf
Display Duration: 1 month
AVOD TV
Quantity of Aircraft: 262
Quantity of TV: 20,514
Viewer Quantity: 3,885,778
Location: at the back of the seat
Displayed Duration: 1 month
Air China Inflight TV Advertising:
Overhead TV
Quantity of Aircraft: 97
Quantity of TV: 7,845
Viewer Quantity: 1,341,518
Location: under the baggage shelf
Displayed Duration: 1 month
AVOD TV
Quantity of Aircraft: 97
Quantity of TV: 28,524
Viewer Quantity: 1,341,518
Location: on the TV at the back of the seat
Total Length of Advertisements per Flight: 4-8 minutes
Display Duration: 1 month
Shanghai Airlines Inflight TV Advertising:
Overhead TV
Quantity of Aircraft: 66
Quantity of TV: 1,414
Viewer Quantity: 1,253,918
Location: under the baggage shelf
Display Duration: 1 month
AVOD TV
Quantity of Aircraft: 24
Quantity of TV: 1,302
Viewer Quantity: 35,574
Location: at the back of the seat
Display Duration: 1 month
Shenzhen Airlines Inflight TV Advertising:
Overhead TV
Quantity of Aircraft: 181
Quantity of TV: 3,398
Viewer Quantity: 2,227,484
Location: under the baggage shelf
Display Duration: 1 month
AVOD TV
Quantity of Aircraft: 3
Quantity of TV: 927
Viewer Quantity: 130,141
Location: on the TV at the back of the seat
Displayed Duration: 1 month
Xiamen Airlines In-flight TV Advertising:
Overhead TV
Quantity of Aircraft:2,692
Viewer Quantity: 2,482,428
Location: under the baggage shelf
Display Duration: 1 month
AVOD TV
Quantity of Aircraft: 12
Quantity of TV: 3,144
Viewer Quantity: 192,751
Location: at the back of the seat
Display Duration: 1 month
Air Macau Inflight TV Advertising:
AVOD TV
Quantity of Aircraft: -
Quantity of TV: 238
Viewer Quantity: 280,000
Location: at the back of the seat via the channel “See the World from Sky”
Display Duration: 1 month